Anova’s Advertising Insight solution provides the industry’s deepest, most comprehensive understanding of subscriber segmentation. The solution identifies how, where, and when to reach certain market segments. It also identifies subscribers who are more likely to consume certain content, thereby enabling more successful advertising initiatives.
The solution also provides a methodology to capture subscriber IDs that can be fed into 3rd party advertising platforms for accurate data matching.
- Targeted advertising: Enhanced segmentation can be used to target users to appropriate advertising and marketing messages.
- Media planning: Segments can also be used to find the right properties to advertise content.