Operators around the world looking to increase their revenues by monetizing their data assets face a great number of challenges including which use cases and customers they should focus on for the highest return, how to comply with their customer privacy policies, and how to create an entire new business sales and marketing channel.

Anova enables operators to monetize their usage data and location information with third parties, while fully complying with their subscriber privacy policies. Anova uniquely goes beyond traditional software based solutions and provides end-to-end marketing and sales services so operators can immediately realize new revenues.

Monetization Services

Anova offers operators direct help in their monetization efforts including: Workshops° to identify the right use cases based on market, available data, and privacy policies; Executive sales resources with deep experience in selling operator data, and a large network of mobile data buyers; Marketing and sales materials including product brochures, sales pitch decks, demo scripts, and other customer facing materials.

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Advertising Effectiveness

Anova Monetization can add critical information for campaign measurement giving the advertisers a complete ROI of their campaign. Anova provides these capabilities as turnkey products that operators can monetize immediately.

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Device Makers

Operators and OEMs face increasing pressure to improve the user experience on devices. Anova provides critical information regarding customer care issues and overall device performance. This information can be leveraged to improve the services, support, and marketing of all devices in an OEM’s or operator’s portfolio.