Operators can now leverage a single analytics suite to deliver significant business improvement in network, customer care, marketing, and 3rd party monetization
Concord, MA – 29 April 2014 – Zettics, the market leader in Actionable Subscriber Analytics for mobile operators, today announced it has acquired Velocent Systems. The combined entity will provide a subscriber-centric, real-time analytics suite that integrates data usage, network performance, and customer experience metrics into a single, unified view for the operator. Having these data sets in one solution will allow operators to realize unique business benefits that were previously unavailable in the market.
Commenting on the acquisition, Sterling Wilson, President and CEO of Zettics said, “Velocent is the market leader in network analysis and Customer Experience Assurance (CEA) for mobile data. Combining Velocent’s capabilities with Zettics’ deep expertise in analyzing data usage for marketing, care and monetization results in a world-class solution for operators. Both companies have complementary technology, customers, and employees that together will deliver unprecedented business improvement to operators worldwide.”
Zettics technology will now derive an unparalleled amount of unique intelligence from a combination of a subscriber’s data usage and corresponding network performance. This includes behavioral metrics (engagement, interests, and segmentation) combined with experiential metrics (latency, throughput, and tonnage) across a variety of apps and services such as browsing, video, audio, and VoLTE. Zettics enables this business critical information to be accessed through an interactive UI, a low-latency API, or integrated via real-time alarms or extracts into operator systems. Multiple tier-1 operators across the world use Zettics and Velocent to improve their business today.
“Operators will finally have the tools they need to simultaneously understand their network performance, along with their subscribers’ experience, behavioral trends and consumption patterns. By effectively and efficiently monitoring both the data and evolving VoLTE networks, operators will be able to deliver a truly enhanced customer experience,” said Ian Herbert-Jones, Velocent’s CEO.
The transaction closed on April 25th, 2014. Zettics is headquartered in Concord, Massachusetts with offices, partners, and major operator customers across the United States, Europe and Asia Pacific. Sterling Wilson and Asa Kalavade will continue in their roles as President/CEO and CTO/SVP of Products, respectively. Ian Herbert-Jones, Velocent’s CEO, will assume the position of Zettics’ SVP of Business Development and Channel Management, and Velocent’s CTO, Stephen Douglas, will assume the position of VP Technology.